
Choosing an asking price means balancing your goals with evidence relevant to your home. My starting point is a review of similar completed sales, followed by a separate look at competing listings, rather than copying a townwide price.
In the latest market report, the typical asking price among homes listed for sale was $1,017,636 for Ventura single-family homes, condos, townhouses and apartments. The typical sale price for that property scope was $960,000. The number of homes listed for sale in the latest market report was 165. Asking prices describe listed homes, while sale prices describe completed transactions; their difference does not establish a negotiated discount.
I would use completed sales to discuss a defensible asking price and listed homes to assess competing choices. Starting with an ambitious asking price is a decision to weigh, not a conclusion supported by the townwide asking price. Your home's condition and features need individual attention before we settle on a figure.
Gather details about improvements, needed repairs and the home's layout so we can compare relevant features accurately. Review recent sales of similar homes with me, discussing differences in size, condition and features. Examine similar listed homes separately, then choose an asking price you can explain using those comparisons.



