Set your asking price after reviewing similar homes, not by applying a townwide figure to your property. I would make room for its condition, features and the choices buyers can compare.
In Ventura, the typical asking price among homes listed for sale was $1,049,950 in the latest market report. That figure covers active single-family homes, condos, townhouses and apartments at the end of the reporting period. The typical sale price for homes sold in Ventura was $930,500 in the latest market report. The sale-price figure covers completed sales of those residential property types, rather than the homes listed for sale.
Those asking and sale prices describe different measures; their difference does not tell us what happened to any particular home. For your asking price, a review of recent sales of similar homes is more useful than treating either townwide figure as a target. Active listings deserve a separate look because they show the asking prices buyers may see alongside yours.
Start with homes similar to yours in size, condition and features, and note where yours differs. Review recent sales with me, then look separately at listed homes before deciding on an asking price. Decide which repairs or presentation work you will complete before photographs so the pricing discussion reflects the home you plan to show.
